Vafrakökur - Hotel Rangá

Vafrakökur

HVað eru vafrakökur og af hverju skipta þær máli?

Vafrakökustefna

Hallgerður ehf., hér eftir Hótel Rangá, vekur athygli á að þegar notast er við vefinn www.hotelranga.is verða til upplýsingar um heimsóknina sem vistast í tölvu notandans. Um er að ræða smáar textaskrár sem greina heimsóknir og geyma kjörstillingar með það að markmiði að bæta notendaupplifun og stuðla að frekari þróun heimasíðunnar.

 

Flestir vafrar taka sjálfvirkt við vafrakökum. Viljir þú ekki njóta ávinnings af fótsporum getur þú aftengt þennan eiginleika í vafranum þínum. Á heimasíðu Microsoft er hægt að finna upplýsingar um hvernig hægt er að aftengja vafrakökur.

Til eru mismunandi vafrakökur með ólíkan tilgang. Sumar vafrakökur eru nauðsynlegar fyrir virkni heimasíðunnar, t.d. til þess að veita notendum aðgang að svæðum heimasíðunnar og notfæra sér þjónustu sem síðan býður upp á. Notkun slíkra vafrakakna grundvallast á lögmætum hagsmunum Hótel Rangár og krefjast því ekki samþykkis notenda í skilningi persónuverndarlaga. Ekki er hægt að loka fyrir notkun nauðsynlegra vafrakakna án þess að virkni síðunnar skerðist.

Aðrar vafrakökur eru t.d. notaðar til greininga á vefsvæðum eða markaðssetningu og þá aðeins að því gefnu að samþykki notenda hafi verið aflað fyrir notkun þeirra.

Hér að neðan er að finna nánari upplýsingar um þær vafrakökur sem Hótel Rangá notar á vefsíðu sinni, tilgang þeirra og gildistíma.

 

Mynd eftir Hall Karlsson

1. Nauðsynlegar vafrakökur

Sumar vafrakökur eru nauðsynlegar fyrir virkni heimasíðunnar, t.d. til þess að veita notendum aðgang að svæðum heimasíðunnar og notfæra sér þjónustu sem síðan býður upp á. Notkun slíkra vafrakakna grundvallast á lögmætum hagsmunum Hótel Rangár og krefjast því ekki samþykkis notenda í skilningi persónuverndarlaga. Ekki er hægt að loka fyrir notkun nauðsynlegra vafrakakna án þess að virkni síðunnar skerðist.

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2. Vafrakökur fyrir greiningar

Vafrakökur sem notaðar eru í greiningartilgangi gera Hótel Rangá kleift að átta sig á því hvernig heimasíða fyrirtækisins er notuð. Þannig er fylgst með fjölda þeirra sem heimsækja vefsíðuna og hvernig þeir nota hana. Tilgangurinn með vafrakökunum er að fylgjast með og bæta virkni vefsíðunnar ásamt því að tryggja sem besta notendaupplifun.

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3. Vafrakökur fyrir markaðssetningu

Vafrakökur sem notaðar eru í markaðslegum tilgangi geyma upplýsingar um notkun einstaklinga á www.hotelranga.is, þ.e. hvaða síður eru valdar og hvaða tengla notendur hafa smellt á. Tilgangurinn er að auglýsingar sem birtast einstaklingum höfði til þeirra. Hótel Rangá kann að miðla slíkum upplýsingum til þriðja aðila.

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4. Vafrakökur fyrir virkni

Vafrakökur sem eru notaðar til að framkvæma ákveðna virkni, t.d. að deila innihaldi vefsíðunnar á samfélagsmiðlum, halda utan um endurgjöf, ásamt öðrum eiginleikum þriðja aðila.

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5. Vafrakökur fyrir frammistöðu

Vafrakökur sem notaðar eru til að greina helstu árangursvísitölur vefsíðunnar sem hjálpa til við að tryggja sem besta notendaupplifun.

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Frekari upplýsingar

Vefur Hótel Rangár getur innihaldið hlekki á aðrar vefsíður og ber Hótel Rangá ekki ábyrgð á efni þeirra né öryggi notenda þegar farið er af vefsvæði Hótel Rangár. Að auki ber Hótel Rangá enga ábyrgð á efni vefsíðna sem hlekkja á vefsíðu Hótel Rangár.

Persónuverndarstefnu Hótel Rangár má lesa í heild sinni hér. Ef frekari spurningar vakna er velkomið að senda fyrirspurn á hotelranga@hotelranga.is

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